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The Cure for Common

26 Mar '15

Snake Oil Provisions x Santa Rosa Boots Dixon Oxford

On Tuesday, March 24th, we debuted our first major collaboration of 2015 and our very first SOP exclusive with Santa Rosa Boots.  We'd been planning an exclusive Dixon for some time, and we wanted to use a new and different leather, something Santa Rosa had never used before.  We also wanted to change up the whole look a bit and make an oxford that's a little edgier, slightly more "workwear" inspired, for lack of a better term. A comfortable, versatile, all-season foreman-esque shoe that works just as good in the office as exploring in on the weekend.  

As some of you already know from last year's blog post on Santa Rosa, the brand is headquartered in Los Angeles and this is also where all production happens.  Snake Oil Provisions was lucky enough to become the very 1st U.S. retailer and remains so to this day.  All other accounts are Japanese retailers.  Not only does production happen here, but Santa Rosa also sources their leathers within the U.S.  From Texas to be exact.  

The Nitty Gritty

When the idea of a custom Dixon came up, we weren't sure it was even possible at first.  We're a small shop, both in the sense of being relatively new and having very limited physical real estate.  We weren't sure if minimums would be too high for us, unique leathers were available, etc.  Amazingly, the folks at Santa Rosa were down for the cause!  We first decided to use the black Vibram 2021 sole, and the mahogany split suede really stood out when we were reviewing sample swatches.  It's such a unique color with tons of warm, rich browns and reds that make it change like a chameleon in the light.  The rest just evolved from there--natural stained midsole, black waxed laces, antique brass eyelets (duh!).


First and foremost, this Dixon is what Josh and I wanted to wear every damn day ourselves.  It's totally perfect for our mild Southern California climate, amazingly weather/ dirt/ dust resistant, and the single most versatile and comfortable shoe in our closets.  I've said it a million times, but it's 100% true: these oxfords are immediately comfortable right out of the box, and they only get better with time as the footbed molds to your foot.  I like mine to get beat to piss and dirty, while Josh's stay pretty clean.  Grimy or brushed regularly, they look great and can take a beating.  

On Location

On Monday, we did an impromptu photo shoot with our pal Steven Clouse (a.k.a. This Normal Life) at Sunken City, located just over the Vincent Thomas Bridge that connects Long Beach with San Pedro.  Steven actually made the final decision to shoot here at sunset, which is great because we'd wanted to do something in Sunken City for a long time, but we couldn't have prepared for how epic the sunset was that evening.  It's totally and completely unlike any other place and a unique juxtaposition of natural coastal beauty and graffiti art.  The location kinda of perfectly reflects this shoe to us.  It's a statement shoe that's very rugged, a little edgy, and awfully pretty to look at.  Important to note, Josh and I hiked throughout Sunken City's steep paths and traversed rocks and concrete ruins on this shoot.  Our Dixons got very dusty but just required a quick brush off to get camera ready.  

Check out more pics from the shoot here: https://www.tumblr.com/blog/snakeoilprovisions 


25 Sep '14

The Shore Jacket

 Snake Oil Provisions x Ruell and Ray 

Making of the Shore Jacket



 The Shore Jacket made it's official debut at Snake Oil Provisions' Grand Opening part on September 20th.  Only 20 total pieces were produced and a very limited number are now available in store at Snake Oil Provisions and online at www.snakeoilprovisions.com and from Ruell and Ray directly at artandsurvival.bigcartel.com.  


What is the Shore Jacket?


Ben:  It’s a chore jacket with a clever name.  For real though, it’s the Ruell and Ray Prison Chore silhouette, which I adore, done with a distinct SOP spin. 


Why did you choose this specific piece for a collaboration? 

Ben: I think everyone knows I’m really into chore jackets.  After SOP picked up Ashley’s Prison Chore in Spring '14, it became the only jacket I wore for months.  The fit is exactly what I want from a chore—it’s a not too slim, not too boxy, ‘just right’ modernized take on an authentic chore. The Ruell and Ray chore is simple but stands apart and is easily recognizable for its details: the 3-pocket front that has a distinct lack of chest pockets; pleated sleeves; traditional 4-button closure; hip length; and, my personal favorite, club collar.  The light weight is perfect for Southern California’s year-round cool nights, and it’s the best layering jacket I own.

From the first time I tried on the Prison Chore, I knew I wanted to do an SOP x R&R exclusive.  I’d been wanting a charcoal canvas piece for a while, and Josh and I had been talking about how rad it’d be to do something with a floral.  We both love us some jackets, were really impressed with Ashley, and were looking for an opportunity to do a limited collaboration with a small maker.  Basically, all the pieces just came together at the right time.  


How did the R&R x SOP collab happen?

Ben: Last April, pretty immediately after SOP got our 1st shipment of Prison Chores, I contacted Ashley about doing a collaboration with us.  When I pitched the idea to Ashley, I mentioned wanting a grey chore.  In my head, I really wanted grey duck canvas, but I’m not sure if I said it out loud or we just saw the same thing in our minds.  I didn’t even know if grey duck canvas was actually even a thing, just thought it would be incredible.  The floral detail was pretty important since it’d been a recurring topic of convo in the SOP camp for months.  We’d been wanting to do something with a rad, unexpected floral detail for a long time, and Ashley was all about it.  

The end result (Shore Jacket) is this unique workwear/ street wear mash up that’s not trying too hard—it’s comfortable, functional, and also happens to look super dope.  I also really like that this piece, to me anyway, embodies a cost-to-coast vibe since it’s made in Georgia, where I grew up, and has a little nod to my new home in Long Beach, CA with the aloha floral and washed canvas that looks kind of sun and salt faded.    


Ashley:  When we were first talking about doing a collaboration of minds, Ben mentioned that he wanted to do something gray.  He may have even said gray duck?  I can't remember.  Either way, the duck screams barn/chore coat to me. The flower print was his idea, and after looking through swatches, I came across this awesome exploded Hawaiian that was canvas.  Took them to the laundry myself to start the fade process but I am excited to see what they look like after a few months.  With Long Beach being a coastal city, it seemed like a perfect fit. 


Where did you guys first meet and how did you end up doing a collab?


Ben:  Ashley and I first met back in 2010 at the West Egg Cafe in Atlanta, where we both lived at the time, for a social/ semi-business meeting.  Ashley was trying to get Ruell and Ray off the ground.  We kept in touch for the next few years and kept crossing paths (virtually), as I moved to California and she moved to Columbia, SC.  

We’ve been in touch pretty regularly since SOP launched officially last October, and I’m really stoked about where R&R is heading.  Ashley’s a rad person and really talented designer.  I’m really excited for her and have really good feelings about the future of R&R.  I knew when I first met her that she had hustle and was going places. 

As far as why do a collaboration with R&R…For me, I really get her aesthetic.  Both of our personal styles are a pretty good mix of workwear and street wear.  I knew she’d just get it. I also really like that this collab has a cost-to-coast vibe, since it’s made in Georgia, where I grew up, and has a little nod to my new home in Long Beach, CA. 

Ashley:  The (Prison Chore) jacket was the first piece that SOP had bought from me, and the response was well received, so it made sense to make it (The Shore Jacket) together.  Working with SOP is special to me because Ben was literally one of the first people that I met in the industry.  I love how things circle back around.  Atlanta was a super special place to me, also because that is where RR came to fruition.

All photos used herein are the exclusive property of Snake Oil Provisions and cannot be used without permission.  Questions and inquiries may be emailed to info@snakeoilprovisions.com.  
17 Sep '14

Doin' The Damn Thing! SOP Grand Opening

Posted by Ben Neuhaus in Grand Opening, Snake Oil Provisions, SOP
Come celebrate the Grand Opening of SOP's brick & mortar shop in Long Beach this Saturday!

Snake Oil Provisions x Ruell&Ray

Shore Jacket

Official release at the grand opening party on Saturday, Sept. 20th (7-10 p.m.).  Any remaining jackets will be available for online purchase after midnight at snakeoilprovsions.com and  artandsurvival.bigcartel.com.  


This is a very limited collaboration, featuring only 20 total pieces.


Design Details:

-Rinsed charcoal duck canvas

-Exploded aloha floral canvas collar 

  lining & hidden interior chest pocket

-Faux horn buttons

-Club collar

-2 lower exterior pockets & 1 interior 

  chest pocket

-Co-branded screen printed logos 


-Made in Georgia








Celebrate with us this Saturday, September 20th from 7-10 p.m.!  

Event Details:
-SOP x Ruell and Ray Shore Jacket release
-SOP x Syndicate Barber Shop collab T-Shirt
-Nitro Cold Brew Keg & Coffee Cocktails by Makai
-Beer, soda pop & noshes
-Jams provided by Alyasha Moore (@stackaly)
-Special raffle with The Bicycle Stand
-Raffles, raffles, raffles

2742 E. Broadway, Long Beach, CA 90802
E: info@snakeoilprovisions.com
Ph: 562.343.5139

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