On Tuesday, March 24th, we debuted our first major collaboration of 2015 and our very first SOP exclusive with Santa Rosa Boots. We'd been planning an exclusive Dixon for some time, and we wanted to use a new and different leather, something Santa Rosa had never used before. We also wanted to change up the whole look a bit and make an oxford that's a little edgier, slightly more "workwear" inspired, for lack of a better term. A comfortable, versatile, all-season foreman-esque shoe that works just as good in the office as exploring in on the weekend.
As some of you already know from last year's blog post on Santa Rosa, the brand is headquartered in Los Angeles and this is also where all production happens. Snake Oil Provisions was lucky enough to become the very 1st U.S. retailer and remains so to this day. All other accounts are Japanese retailers. Not only does production happen here, but Santa Rosa also sources their leathers within the U.S. From Texas to be exact.
The Nitty Gritty
When the idea of a custom Dixon came up, we weren't sure it was even possible at first. We're a small shop, both in the sense of being relatively new and having very limited physical real estate. We weren't sure if minimums would be too high for us, unique leathers were available, etc. Amazingly, the folks at Santa Rosa were down for the cause! We first decided to use the black Vibram 2021 sole, and the mahogany split suede really stood out when we were reviewing sample swatches. It's such a unique color with tons of warm, rich browns and reds that make it change like a chameleon in the light. The rest just evolved from there--natural stained midsole, black waxed laces, antique brass eyelets (duh!).
First and foremost, this Dixon is what Josh and I wanted to wear every damn day ourselves. It's totally perfect for our mild Southern California climate, amazingly weather/ dirt/ dust resistant, and the single most versatile and comfortable shoe in our closets. I've said it a million times, but it's 100% true: these oxfords are immediately comfortable right out of the box, and they only get better with time as the footbed molds to your foot. I like mine to get beat to piss and dirty, while Josh's stay pretty clean. Grimy or brushed regularly, they look great and can take a beating.
On Monday, we did an impromptu photo shoot with our pal Steven Clouse (a.k.a. This Normal Life) at Sunken City, located just over the Vincent Thomas Bridge that connects Long Beach with San Pedro. Steven actually made the final decision to shoot here at sunset, which is great because we'd wanted to do something in Sunken City for a long time, but we couldn't have prepared for how epic the sunset was that evening. It's totally and completely unlike any other place and a unique juxtaposition of natural coastal beauty and graffiti art. The location kinda of perfectly reflects this shoe to us. It's a statement shoe that's very rugged, a little edgy, and awfully pretty to look at. Important to note, Josh and I hiked throughout Sunken City's steep paths and traversed rocks and concrete ruins on this shoot. Our Dixons got very dusty but just required a quick brush off to get camera ready.
Check out more pics from the shoot here: https://www.tumblr.com/blog/snakeoilprovisions
Snake Oil Provisions x Ruell and Ray
Making of the Shore Jacket
The Shore Jacket made it's official debut at Snake Oil Provisions' Grand Opening part on September 20th. Only 20 total pieces were produced and a very limited number are now available in store at Snake Oil Provisions and online at www.snakeoilprovisions.com and from Ruell and Ray directly at artandsurvival.bigcartel.com.
What is the Shore Jacket?
Ben: It’s a chore jacket with a clever name. For real though, it’s the Ruell and Ray Prison Chore silhouette, which I adore, done with a distinct SOP spin.
Where did you guys first meet and how did you end up doing a collab?
Ben: Ashley and I first met back in 2010 at the West Egg Cafe in Atlanta, where we both lived at the time, for a social/ semi-business meeting. Ashley was trying to get Ruell and Ray off the ground. We kept in touch for the next few years and kept crossing paths (virtually), as I moved to California and she moved to Columbia, SC.
We’ve been in touch pretty regularly since SOP launched officially last October, and I’m really stoked about where R&R is heading. Ashley’s a rad person and really talented designer. I’m really excited for her and have really good feelings about the future of R&R. I knew when I first met her that she had hustle and was going places.
As far as why do a collaboration with R&R…For me, I really get her aesthetic. Both of our personal styles are a pretty good mix of workwear and street wear. I knew she’d just get it. I also really like that this collab has a cost-to-coast vibe, since it’s made in Georgia, where I grew up, and has a little nod to my new home in Long Beach, CA.
Ashley: The (Prison Chore) jacket was the first piece that SOP had bought from me, and the response was well received, so it made sense to make it (The Shore Jacket) together. Working with SOP is special to me because Ben was literally one of the first people that I met in the industry. I love how things circle back around. Atlanta was a super special place to me, also because that is where RR came to fruition.
All photos used herein are the exclusive property of Snake Oil Provisions and cannot be used without permission. Questions and inquiries may be emailed to email@example.com.
Snake Oil Provisions x Ruell&Ray
Official release at the grand opening party on Saturday, Sept. 20th (7-10 p.m.). Any remaining jackets will be available for online purchase after midnight at snakeoilprovsions.com and artandsurvival.bigcartel.com.
This is a very limited collaboration, featuring only 20 total pieces.
-Rinsed charcoal duck canvas
-Exploded aloha floral canvas collar
lining & hidden interior chest pocket
-Faux horn buttons
-2 lower exterior pockets & 1 interior
-Co-branded screen printed logos
-Made in Georgia
|Celebrate with us this Saturday, September 20th from 7-10 p.m.!
-SOP x Ruell and Ray Shore Jacket release
-SOP x Syndicate Barber Shop collab T-Shirt
-Nitro Cold Brew Keg & Coffee Cocktails by Makai
-Beer, soda pop & noshes
-Jams provided by Alyasha Moore (@stackaly)
-Special raffle with The Bicycle Stand
-Raffles, raffles, raffles
2742 E. Broadway, Long Beach, CA 90802