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The Cure for Common

05 Dec '16

SOP Three Year Anniversary Party Video

Last month, friend and customer since before day one, Mark Weaver, spent a few days with us.  Mark tirelessly shot not less than 10 billion minutes of video footage for a very special project you'll see in the near future, and the timing was perfect because the shooting overlapped with SOP's 3rd year anniversary party.  

In addition to his full-time career as a videographer and working hard on an SOP shop video, Mark managed to put together this short progrum commemorating our three year birthday.  It was an emotional night for us, and we were so fortunate to get to share it with so many incredible friends we'd never have met if not for this little SOP thing.  Hope you enjoy.  #housequake

SOP Birthday Party from Mark Weaver Productions on Vimeo.


SOP Birthday Party from Mark Weaver Productions on Vimeo.


05 Nov '16

SOP is Three!

Join us next Saturday, November 12th from 7-10pm in Long Beach for the shindig of all shindigs!  SOP is celebrating our 3rd year of existence, thanks to all of your incredible support.  We've got some great surprises planned to help make this celebration a little extra special.  

-Schott NYC limited-release Perfecto jacket

-Red Wing Heritage limited-release boot

-New SOP graphic sweatshirt w/ artwork by Amy of Hoodzpah Design

-New SOP cap w/ Seasoned USA

-FREE Thunderking nitro cold brew & hot coffee 

-FREE beer

-Traveling Photo Bus VW photo booth bus

-FREE boot shines by Joey of Red Wing

-And very very possibly some deliciously tasty treats

Huge thanks to all our loyal customers & supporters, friends, and the amazing brands we work with for making these the most amazing three years we could have ever imagined!  




31 May '16

"I Just Wanna Chill and Make Friends": Grand Re-opening Party Pics

Steven Clouse (aka @thisnormallife in IG land) flew into town from Portland to snap some awesome pictures from our grand re-opening party a couple of weeks ago.  For all those of you here in person and/ or in spirit, we appreciate you so much and LOVED celebrating with you.  Here's a little photographic re-cap of the best party we've ever hosted, as seen through Steven's very unique perspective.  

16 Mar '16

Beach Streets (Saturday March 19, 2016)

Posted by Ben Neuhaus in beach, event, long beach, march 19, saturday, store news, streets

This Saturday, March 19th from 10am-6:30pm, the City of Long Beach is hosting an open-street event called Beach Streets.  Four miles of in-town streets will be closed to vehicle traffic, including the stretch of E. Broadway where the shop is located.  

We love that weekends mean trips to LB from all our regional customers, and because of the widespread road closures & limited parking, we've decided to close the shop on Saturday the 19th.  We'll resume normal hours on Sunday the 20th (12-5pm).  The online shop will be open and fully stocked, and any local folks who shop online can leave us a note at checkout if you'd like to pick up your goods (and we'll refund shipping charges when you come by).  Find full details about street here: www.longbeach.gov/beachstreets .  

All you out-of-towners, this is a fun way to explore Long Beach. Also, the 6th Annual Native American Festival is taking place Saturday the 19th and Sunday the 20th at Shoreline Village.