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The Cure for Common

17 Feb '17

Gitman Vintage Spring/ Summer 2017 Lookbook

When our Gitman Vintage Spring '17 shirting lands in February and the weather is PERFECT, there's no question about it...we're going to the roof! Here's a little taste of southern California and the best Gitman VTG lineup we've had yet.  

Gitman Vintage Chambray/ Linen Camp Shirt / Salt Optics O'Bannion sunglasses / Stevenson Overall La Jolla jeans / Converse '70s Chuck Taylors 

 Gitman Vintage Short-Sleeve Overdye Oxford (navy) / The Flat Head 3002 jeans / Salt Optics Renzo sunglasses 

 Gitman Vintage Palm Short-Sleeve Oxford / 3sixteen Chino Olive and Type 3s Duck Canvas / VANS Sk8 Hi (coming soon) / Salt Optics Renzo sunglasses

Gitman Vintage Bamboo Short-Sleeve Oxford / Schott NYC 519 Perfecto 

Gitman Vintage Short-Sleeve Overdye Oxford (black) / Nine Lives slim-taper jeans / Lucchese Jonah boots / Salt Optics O'Bannion sunglasses

Gitman Vintage Short-Sleeve Oxford (olive) / 3sixteen Chino / Earl's Apparel Camo M-65 (coming soon) / Salt Optics sunglasses 

Gitman Vintage Guyabera shirt/ Stevenson Overall La Jolla jeans / Salt Optics sunglasses / 3sixteen Heavyweight Tee 

Shot by Steven Clouse, featuring Ben Neuhaus and Tommy Kerns.

08 Jun '16

Schott NYC for 3sixteen Collab Perfecto

On Thursday, June 9th, 3sixteen's collab Perfecto with Schott NYC releases.  In the SOP camp, we've been keeping this secret for a very long time, and we're very stoked for our friends at 3sixteen on what we are 1000% positive is going to be a huge hit and sell out quickly.  

What is no secret to anyone is what huge supporters of Schott NYC we are--the brand AND the people behind the brand.  So, when the stars aligned to enable 3sixteen to do make this collaboration a reality and for SOP to stock the 519 316 Perfecto, I jumped at the chance to put in the biggest order possible!  Unbeknownst to me, it also turns out that my friend (and head-to-foot size twin), Milo Ventimiglia modeled this jacket for 3sixteen in their photo shoot last week.  

This morning, our crazy talented videographer/ woodworker neighbor & friend, Dan Shetron, dominated an impromptu shoot on the Peninsula in some very tasty marine layer, courtesy of 'June Gloom.'  I'm especially stoked on this mini shoot here in Long Beach because the collab jacket was literally designed to be lightweight enough for year-round wear, functional for riders and general everyday use, with a decidedly modern/ urban aesthetic thanks to some of the detail (and lack of detail) choices, like no stars or belt and monochromatic hardware.  

Schott NYC for 3sixteen Perfecto 

Same fit as the 519 Perfecto (i.e. fitted silhouette that's longer in the torso with slim sleeves from shoulder to cuff) but in a naked cowhide that's lighter weight & less pebbled than the classic 519.  

Epaulets without the signature one-star hardware you find on a classic Perfecto and black snaps and zippers for a modern, monochromatic (aka "murdered out") appearance.  

Raw Japanese selvedge chambray lining throughout body & satin sleeve lining, chambray interior 'gun pocket,' and busted seam down center back with self edge detail.  


Unique (removable) "snap cap" featuring co-branded artwork designed by Good Art HLYWD, custom made of .925 sterling silver.


I now own the 519 Perfecto and 603 Cafecto, but you know I had to get this one, too.  One of only 100 total made, and different enough from the others to justify all three.    

31 May '16

"I Just Wanna Chill and Make Friends": Grand Re-opening Party Pics

Steven Clouse (aka @thisnormallife in IG land) flew into town from Portland to snap some awesome pictures from our grand re-opening party a couple of weeks ago.  For all those of you here in person and/ or in spirit, we appreciate you so much and LOVED celebrating with you.  Here's a little photographic re-cap of the best party we've ever hosted, as seen through Steven's very unique perspective.  

21 Apr '16

Schott NYC Cafecto

Earlier this week, our photographer buddy, John Kingston, did a shoot for us in the alleyway in a part of downtown Long Beach where we all live called the East Village Arts District.  We wanted to commemorate the official 'landing' of the Schott NYC 603 Cafecto at SOP.  Some of you may know the story already, but, if you don't, here it is in a nutshell.  Featuring: Harley Davidson, Triumph, Red Wing Heritage, Rogue Territory, 3sixteen, SALT Optics, Seasoned USA, and The Flat Head.  

I've wanted the 603 for the shop for about a year.  The Cafecto was always a Japan exclusive, never available to any U.S. retailers.  I probably bugged my amazing rep, Joey, a million times trying to get them for the shop.  Every time I asked, she ran it up the ladder and got shot down.  But, that didn't stop me from trying.

In January, Miranda and I made our very 1st trip to NYC together for the trade shows.  I got wind that the Schott store had exactly four 603's, and I ended up breaking my #1 rule about only wearing things I sell and grabbing one for myself.  What you don't know, is my homie, Tommy (who we also used in the shoot), wears the same size as me, really wanted that last Cafecto for himself.  He was actually at the Schott NYC store with me and Mireezy the day I took it home.  And thankfully didn't make me fight him for it, because I probably wouldn't have won.  

Tommy's consolation prize was coming on the Schott NYC factory tour with us in New Jersey.  And he got the promise of 1st dibs on a 603 if and when I was ever able to talk my way into getting them for the shop.  And that's just what happened during the factory tour.  Huge thanks to Joey Orsi, Jason Schott, and the Schott NYC family for making this dream come true!