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The Cure for Common

05 Dec '16

SOP Three Year Anniversary Party Video

Last month, friend and customer since before day one, Mark Weaver, spent a few days with us.  Mark tirelessly shot not less than 10 billion minutes of video footage for a very special project you'll see in the near future, and the timing was perfect because the shooting overlapped with SOP's 3rd year anniversary party.  

In addition to his full-time career as a videographer and working hard on an SOP shop video, Mark managed to put together this short progrum commemorating our three year birthday.  It was an emotional night for us, and we were so fortunate to get to share it with so many incredible friends we'd never have met if not for this little SOP thing.  Hope you enjoy.  #housequake

SOP Birthday Party from Mark Weaver Productions on Vimeo.

 

SOP Birthday Party from Mark Weaver Productions on Vimeo.

 

05 Nov '16

SOP is Three!

Join us next Saturday, November 12th from 7-10pm in Long Beach for the shindig of all shindigs!  SOP is celebrating our 3rd year of existence, thanks to all of your incredible support.  We've got some great surprises planned to help make this celebration a little extra special.  

-Schott NYC limited-release Perfecto jacket

-Red Wing Heritage limited-release boot

-New SOP graphic sweatshirt w/ artwork by Amy of Hoodzpah Design

-New SOP cap w/ Seasoned USA

-FREE Thunderking nitro cold brew & hot coffee 

-FREE beer

-Traveling Photo Bus VW photo booth bus

-FREE boot shines by Joey of Red Wing

-And very very possibly some deliciously tasty treats

Huge thanks to all our loyal customers & supporters, friends, and the amazing brands we work with for making these the most amazing three years we could have ever imagined!  

 

 

 

08 Jun '16

Schott NYC for 3sixteen Collab Perfecto

On Thursday, June 9th, 3sixteen's collab Perfecto with Schott NYC releases.  In the SOP camp, we've been keeping this secret for a very long time, and we're very stoked for our friends at 3sixteen on what we are 1000% positive is going to be a huge hit and sell out quickly.  

What is no secret to anyone is what huge supporters of Schott NYC we are--the brand AND the people behind the brand.  So, when the stars aligned to enable 3sixteen to do make this collaboration a reality and for SOP to stock the 519 316 Perfecto, I jumped at the chance to put in the biggest order possible!  Unbeknownst to me, it also turns out that my friend (and head-to-foot size twin), Milo Ventimiglia modeled this jacket for 3sixteen in their photo shoot last week.  

This morning, our crazy talented videographer/ woodworker neighbor & friend, Dan Shetron, dominated an impromptu shoot on the Peninsula in some very tasty marine layer, courtesy of 'June Gloom.'  I'm especially stoked on this mini shoot here in Long Beach because the collab jacket was literally designed to be lightweight enough for year-round wear, functional for riders and general everyday use, with a decidedly modern/ urban aesthetic thanks to some of the detail (and lack of detail) choices, like no stars or belt and monochromatic hardware.  

Schott NYC for 3sixteen Perfecto 



Same fit as the 519 Perfecto (i.e. fitted silhouette that's longer in the torso with slim sleeves from shoulder to cuff) but in a naked cowhide that's lighter weight & less pebbled than the classic 519.  

Epaulets without the signature one-star hardware you find on a classic Perfecto and black snaps and zippers for a modern, monochromatic (aka "murdered out") appearance.  

Raw Japanese selvedge chambray lining throughout body & satin sleeve lining, chambray interior 'gun pocket,' and busted seam down center back with self edge detail.  

 

Unique (removable) "snap cap" featuring co-branded artwork designed by Good Art HLYWD, custom made of .925 sterling silver.

 

I now own the 519 Perfecto and 603 Cafecto, but you know I had to get this one, too.  One of only 100 total made, and different enough from the others to justify all three.    

21 Apr '16

Schott NYC Cafecto

Earlier this week, our photographer buddy, John Kingston, did a shoot for us in the alleyway in a part of downtown Long Beach where we all live called the East Village Arts District.  We wanted to commemorate the official 'landing' of the Schott NYC 603 Cafecto at SOP.  Some of you may know the story already, but, if you don't, here it is in a nutshell.  Featuring: Harley Davidson, Triumph, Red Wing Heritage, Rogue Territory, 3sixteen, SALT Optics, Seasoned USA, and The Flat Head.  

I've wanted the 603 for the shop for about a year.  The Cafecto was always a Japan exclusive, never available to any U.S. retailers.  I probably bugged my amazing rep, Joey, a million times trying to get them for the shop.  Every time I asked, she ran it up the ladder and got shot down.  But, that didn't stop me from trying.

In January, Miranda and I made our very 1st trip to NYC together for the trade shows.  I got wind that the Schott store had exactly four 603's, and I ended up breaking my #1 rule about only wearing things I sell and grabbing one for myself.  What you don't know, is my homie, Tommy (who we also used in the shoot), wears the same size as me, really wanted that last Cafecto for himself.  He was actually at the Schott NYC store with me and Mireezy the day I took it home.  And thankfully didn't make me fight him for it, because I probably wouldn't have won.  

Tommy's consolation prize was coming on the Schott NYC factory tour with us in New Jersey.  And he got the promise of 1st dibs on a 603 if and when I was ever able to talk my way into getting them for the shop.  And that's just what happened during the factory tour.  Huge thanks to Joey Orsi, Jason Schott, and the Schott NYC family for making this dream come true!