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The Cure for Common

02 Sep '16

Patagonia Fall 2016 Lookbook

This fall, we welcomed Patagonia--one of the most quintessentially California outerwear and accessories brands around.  Hope you'll enjoy seeing some of our first pieces in and around Long Beach.  All photography by John Kingston, featuring Ben Neuhuas and Tommy Kerns.  

Tommy's wearing Patagonia Torrentshell (black) with Rogue Territory SKs, Red Wing Heritage 875s and SALT. Optics Renzo sunglasses.

Ben's wearing Patagonia Retro-X fleece jacket, Rogue Territory Stealth Stantons & Olive Hunter shirt, and Lucchese Jonah boots.

Tommy's wearing Patagonia Torrentshell (Ash/ Tan), Snake Oil Provisions x Seasoned USA LB Hat, and RgT SKs.

Ben's wearing Patagonia Reversible Bivy Vest (Glass Blue), RgT Stealth Work Shirt and Stealth Stantons.

Tommy's wearing Patagonia Lightweight Synchilla Snap-T fleece jacket and RgT SKs.

Ben's wearing Patagonia Torrentshell (Carbon) with RgT Neppy Light Indigo Rancher Shirt and Stealth Stantons.



31 Aug '16

Rogue Territory Fall 2016 Lookbook

Our long time friend, customer, and photographer, John Kingston whipped up a little Rogue Territory Fall/ Winter 2016 lookbook featuring Ben Neuhaus and friend, Tommy Kerns.  Shot entirely on Terminal Island in Long Beach and San Pedro.  
Tommy's wearing Rogue Territory 14.5oz SKs and Maroon & Navy Hunter shirt, Red Wing Heritage 875 in Oro Legacy, and SALT. Optics Renzo sunglasses.
Ben's wearing Rogue Territory 15oz Stealth Stantons & Rinsed Neppy Denim Work Shirt, Lucchese Jonah roper boots, and SALT. Optics O'Bannion eyeglasses.
Tommy is wearing Rogue Territory 11oz Stealth Denim work shirt & 14.5oz SKs.
Ben's wearing Rogue Territory Neppy Flannel Western & 15oz Stealth Stantons, Ewing Dry Goods Minimalist Belt & Key Clip, and Lucchese Jonah roper boots.
Tommy's wearing Rogue Territory Rancher shirt is New England Plaid, 14.5oz SKs, SALT. Optics Renzo sunglasses and Snake Oil Provisions LB Hat (by Seasoned USA).
Ben's wearing Rogue Territory Olive Hunter Shirt.
Tommy's wearing Rogue Territory Navy Neppy Flannel Jumper & 14.5oz SKs and Red Wing Heritage 875s.
Ben's wearing RgT Light Indigo Neppy Denim Rancher & Stealth Stantons.
Just fun times at a rad baseball field overlooking the port and pretending it wasn't 80 degrees out.    
31 May '16

"I Just Wanna Chill and Make Friends": Grand Re-opening Party Pics

Steven Clouse (aka @thisnormallife in IG land) flew into town from Portland to snap some awesome pictures from our grand re-opening party a couple of weeks ago.  For all those of you here in person and/ or in spirit, we appreciate you so much and LOVED celebrating with you.  Here's a little photographic re-cap of the best party we've ever hosted, as seen through Steven's very unique perspective.  

21 Apr '16

Schott NYC Cafecto

Earlier this week, our photographer buddy, John Kingston, did a shoot for us in the alleyway in a part of downtown Long Beach where we all live called the East Village Arts District.  We wanted to commemorate the official 'landing' of the Schott NYC 603 Cafecto at SOP.  Some of you may know the story already, but, if you don't, here it is in a nutshell.  Featuring: Harley Davidson, Triumph, Red Wing Heritage, Rogue Territory, 3sixteen, SALT Optics, Seasoned USA, and The Flat Head.  

I've wanted the 603 for the shop for about a year.  The Cafecto was always a Japan exclusive, never available to any U.S. retailers.  I probably bugged my amazing rep, Joey, a million times trying to get them for the shop.  Every time I asked, she ran it up the ladder and got shot down.  But, that didn't stop me from trying.

In January, Miranda and I made our very 1st trip to NYC together for the trade shows.  I got wind that the Schott store had exactly four 603's, and I ended up breaking my #1 rule about only wearing things I sell and grabbing one for myself.  What you don't know, is my homie, Tommy (who we also used in the shoot), wears the same size as me, really wanted that last Cafecto for himself.  He was actually at the Schott NYC store with me and Mireezy the day I took it home.  And thankfully didn't make me fight him for it, because I probably wouldn't have won.  

Tommy's consolation prize was coming on the Schott NYC factory tour with us in New Jersey.  And he got the promise of 1st dibs on a 603 if and when I was ever able to talk my way into getting them for the shop.  And that's just what happened during the factory tour.  Huge thanks to Joey Orsi, Jason Schott, and the Schott NYC family for making this dream come true!